How AI is shaping modern business
Artificial intelligence has quickly become part of our everyday lives, completely transforming the way we think about automating human tasks. From writing simple texts to generating complex code, AI is steadily becoming a part of our lives.
One of the most powerful tools in artificial intelligence is the API for large language models (LLM - Large Language Model). LLMs help integrate AI into workflows, enabling businesses to operate more efficiently, make smarter decisions, and discover new growth opportunities.
Serverspace recently launched a new service – the GPT API, which allows businesses to create AI-driven data analysis systems for automating client data processing. In this article, we’ll explore how AI is already transforming industries, the key benefits it provides, and how it’s helping companies not just stay competitive, but get ahead.
Customer-Oriented Approaches
More and more companies are turning to AI to enhance customer service, streamline processes, and improve overall service quality.
For example, Amazon implemented Amazon Comprehend, which uses machine learning and natural language processing (NLP) to automate the analysis of product reviews. This reduced processing time by 596x compared to doing it manually. Microsoft took a similar approach by incorporating AI into its Dynamics 365 Customer Service Insights platform.
IBM went a step further, using Watson to automate the classification of customer requests. AI cut processing time in half (from 2 hours to 1 hour) and increased accuracy from 800 to 900 correctly classified cases out of 1,000. This helped the company handle 300 more requests each day.
Beyond these examples, AI is also being used to automate responses to frequently asked questions. For instance, Zendesk rolled out Answer Bot, which reduced response times from 10 minutes to just 2, while also lightening the load on staff. Answer Bot now handles around 2,000 requests daily, automatically providing answers and freeing up about 30% of employee time for more complex tasks.
Improving Business Processes
Modern companies are increasingly adopting AI to improve business management efficiency, and the results have been impressive.
For example, UiPath used AI in its Process Mining solution to analyze more than 10,000 business process logic chains every month. This allowed them to identify up to 100 bottlenecks and recommend improvements, boosting productivity by 20% and automating 70% of processes.
AI has also made a big impact on employee training. IBM implemented its Watson platform, cutting the time needed to prepare training materials from 20 hours to 10, while saving $500,000 in development costs. Watson analyzes employee data and creates personalized training programs, which improves engagement and learning outcomes. Similarly, Coursera introduced an AI-powered Mentor Bot to handle student inquiries. This slashed response times from 10 minutes to just 2, and increased the number of actively engaged students by 15,000 each month.
Software Development
The rise of artificial intelligence is rapidly changing software and web development, making these processes faster and more user-friendly. Facebook, for example, rolled out an AI-powered translation tool called M2M-100, which handles up to 4.5 billion translations and uses deep neural networks to process texts across multiple languages. What sets M2M-100 apart is that it doesn’t rely on English as a middle step, improving translation accuracy.
Another great example is Stack Overflow. They integrated AI into their platform, "Stack Overflow for Teams," which drastically cut down the time developers spend finding answers to technical questions—from 40 to 20 hours a month per employee. The AI scans developer questions and cross-references them with their existing knowledge base to deliver the best solutions. This not only boosted productivity but also saved the company $14.42 million over three years.
Wix also jumped on the AI train with their Wix ADI platform, which automates website creation. It starts by analyzing the user's preferences and needs—everything from business type to style and content—then automatically generates a custom website design, including HTML, CSS, and JavaScript. This slashes web development time from 10 hours to just 3. The impact? Wix saw a 5,000 order increase per month, and by 2024, their revenue from creative services subscriptions soared to $1.24 billion.
Information Security
Another area where AI is helping in business processes is information security.
Splunk integrated OpenAI's GPT-3 into its SIEM (Security Information and Event Management) system. This solution opened new possibilities for automating and accelerating incident analysis processes. AI processes large volumes of data, automatically classifies and prioritizes incidents, provides response recommendations, and reduces the number of false positives. Thanks to these features, the time for event analysis was reduced from 5 hours to 2 hours, allowing the security team to prevent 120 more threats monthly and handle 300 additional incidents.
Darktrace uses AI to analyze network traffic in real-time, identifying anomalies and potential threats. AI continuously monitors behavioral patterns of devices and users on the network, detects deviations from normal behavior, and categorizes incidents by risk level. This technological innovation reduces the response time to incidents from 5 to 2 hours and prevents 300 more threats per month.
Marketing
The integration of AI in marketing opens new horizons and makes advertising campaigns more effective.
Alibaba introduced the AI Copywriting Tool, which uses artificial intelligence to automate the creation of marketing materials. The tool analyzes data about the product, target audience, and marketing goals to generate text that best fits specific campaigns. AI takes into account style, tone, and context, as well as creates unique and engaging texts, product descriptions, and other marketing materials. The AI Copywriting Tool can generate up to 20,000 lines of text per second, significantly reducing the time required for material creation from hours to seconds.
The progress of artificial intelligence impacts not only the development of technology and business but also the overall quality of human life. AI helps automate many routine processes, offering savings of the most valuable resource—time. It is clear that the trend of AI integration into business will continue to grow rapidly. Therefore, modern companies face two options: miss the future or confidently step into the era of artificial intelligence through its proper implementation.
